The Meetings, Incentives, Conventions and Exhibitions (MICE) section of tourism caters to such corporate programmes tailor-made to go with the client's requirements in any part of the world. The size of the convention, services required, competitive pricing, natural attractions, safety and opportunities to shop are some of the factors considered before selecting a MICE destination.

Using off-site workdays to encourage staff and improve their productivity is gaining popularity in the corporate world. Companies are also realizing the benefits to their business when regional dealer conferences, incentive trips and business meets are planned in exotic destinations which include sightseeing, activity and shopping.